Globalisation

Defined as:the growing interdependence of the worlds people through
" shrinking space, shrinking time and disappearing boarders "

O N E / F I F T H of the worlds population,
living in the highest income countries have
86% of world GDP (Gross Domestic product)
82% of world export markets
68% of foreign direct investment
74% telephone lines

B O T T O M
O N E / F I F T H
have 1% of each of the above category

Irony even with increased public awareness is that
consumption by people in the industrialized countries continues to grow and poverty in developing regions continues to worsen
source UNDP 99

the above is not hard to believe. Living in an industrialized country i experience consumerism everyday. Not that i buy a new pair of shoes or a top or make up product everyday. i see consumerism in the way i feel that i never have enough. Consumerism is when i see billboards at the bus stop advertising the latest release movie that i need to watch, TV guides that have a whole page advertisement to some sport shop telling me that if i bought these pair of sneakers they will make me run faster, TV advert during some girly program screaming(yes, adverts are always louder then the prog) at me to buy the latest foundation (make up) it will blend better with my skin tone and look more natural and I'll have that supermodel look (that I'm still dreaming about).
So all this consumerism is encouraged by advertism that encourages me and most people in the industrialised world, to feel, ugly, unsatisfied, needy, wanting, and just literally confuses our priorities so we still continue to consume that we dont need.